A preview of the first Taste NY Craft Beverage Week, slated for Nov. 5-11 in NYC, was held at Pier A Harbor House Sept. 12. With the beautiful backdrop of the Hudson River and Statue of Liberty under gorgeous late summer weather, 50 New York breweries, wineries, distilleries and cideries presented their liquid wonders to bar, restaurant and retail owners and purchasing agents. The goal was to promote participation in Craft Beverage Week, and provide these businesses an opportunity to build relationships that will last beyond the week-long promotion.
The Taste NY initiative amplifies Gov. Andrew Cuomo’s efforts to modernize New York’s craft beverage industry and pave the way for growth through new legislation, regulatory reforms, groundbreaking initiatives and promotional campaigns. Today, there are nearly 1,000 licensed wineries, breweries, distilleries and cideries across the State, a threefold increase over 2011.
“The craft beverage industry in New York has experienced unprecedented growth in recent years and as a result, has become a critical driver of regional economies in every corner of this state,” said Gov. Cuomo. “Craft Beverage Week gives local producers a chance to partner with restaurants across New York to showcase their top-notch products, and I encourage craft beverage enthusiasts from near and far to come out and experience the very best our wineries, cideries, breweries and distilleries have to offer.”
Said NYS Brewers Association Executive Director Paul Leone, “The growth of the brewing industry in New York State has been steadily climbing due to favorable legislation and incredible demand. Thanks to Governor Cuomo’s efforts in promoting all craft beverages, New York is quickly becoming one of the top craft beer producing states in the entire country. Promotion through events like the first-ever Taste New York Craft Beverage Week, is just one more way to get our products in the hands of a public that is demanding more and more locally made beer, cider, wine and spirits.”
During Craft Beverage Week, participating restaurants, bars, taverns and retail stores are encouraged to offer special events and promotions to highlight New York wine, beer, spirits and cider. Events and promotions may include meet the brewer dinners, sommelier-led tastings, dinner pairings, tap takeovers, happy hour specials, New York craft cocktail specials, and informational seminars.
Interested businesses can sign up to join Craft Beverage Week at https://taste.ny.gov/